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Provide Commerce, Inc. Files Registration Statement for Initial Public Offering

San Diego, CA-- September 23, 2003 – Provide Commerce, Inc. announced that it has filed a registration statement with the Securities and Exchange Commission relating to an initial public offering of its common stock by Provide Commerce and certain selling stockholders. The managing underwriters of the offering will be SG Cowen Securities as lead manager and Roth Capital Partners and Morgan Keegan & Co. Inc. as co-managers.

Provide Commerce operates an e-commerce marketplace for perishable goods that consistently delivers fresh, high quality products direct from the supplier to the customer at competitive prices. The company’s platform combines an online storefront, proprietary supply chain management technology, established supplier relationships and an integrated logistical relationship with FedEx Corporation to bypass legacy supply chains of wholesalers, distributors and retailers. Provide Commerce initially launched its solution to address the legacy supply chain for flowers, one of the most difficult perishable products to ship, in 1998 under the Proflowers brand, through its website, www.proflowers.com.

A copy of the preliminary prospectus, when available, can be obtained by contacting the SG Cowen Securities Prospectus Department at 1221 Avenue of the Americas, 6th Floor, New York, NY 10020, or through ADP by fax at 631-254-7268. This filing is also available on the Securities and Exchange Commission website at www.sec.gov.

A registration statement relating to these securities has been filed with the Securities and Exchange Commission but has not yet become effective. These securities may not be sold nor may offers to buy be accepted prior to the time the registration statement becomes effective. This press release shall not constitute an offer to sell or the solicitation of an offer to buy nor shall there by any sales of these securities in any State in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any State or jurisdiction.

About Provide Commerce

Provide Commerce operates an e-commerce marketplace for perishable goods that consistently delivers fresh, high quality products direct from the supplier to the customer at competitive prices. The company’s platform combines an online storefront, proprietary supply chain management technology, established supplier relationships and an integrated logistical relationship with FedEx Corporation to bypass legacy supply chains of wholesalers, distributors and retailers. Provide Commerce initially launched its solution to address the legacy supply chain for flowers, one of the most difficult perishable products to ship, in 1998 under the Proflowers brand, through its website, www.proflowers.com. For more information, please visit www.providecommerce.com.

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Information contained in this press release, other than historical information, may be considered forward-looking in nature and is subject to various risks, uncertainties and assumptions. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove incorrect, actual results may vary materially from those anticipated, estimated or expected. Among the key factors that may have a direct bearing on Provide Commerce’s operating results, performance or financial condition are its ability to achieve and manage its planned expansion, its ability to raise capital, competition and numerous other factors discussed in Provide Commerce’s S-1 Registration Statement that is on file with the Securities and Exchange Commission.

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